How to Find a Good Music Manager: What Every Artist Should Know
In today’s music industry, talent alone isn’t always enough to succeed. Whether you’re an up-and-coming artist or someone who’s been grinding independently for years, having the right team around you can make all the difference—and a good music manager is often at the heart of that team. But finding the right manager isn’t just about someone who answers emails and books shows. It’s about finding a real partner who believes in your vision, pushes your career forward, and knows how to navigate the complexities of the music world.
So how do you find a good music manager? It starts with knowing what to look for—and what to avoid.
1. Look for Passion, Not Just a Resume
A manager doesn’t need to have worked with major-label artists to be effective. What matters more is that they genuinely believe in you and your sound. Some of the best managers started out with zero connections but were hungry, relentless, and willing to hustle just as hard as the artist. If someone is only chasing clout or quick money, they’ll disappear the moment things slow down. Find someone who sees your potential and is ready to invest the time to help you grow.
2. Understand Their Skill Set
A good music manager wears many hats. They should be organized, communicative, and strategic. From booking gigs and handling your press kit to negotiating contracts and managing relationships with labels, venues, and producers—a manager needs to be comfortable in multiple roles. Ask what kind of experience they have and how they handle challenges. A manager who understands marketing, brand development, and social media is a huge plus in today’s digital-first world.
3. Chemistry Matters
You’ll be spending a lot of time with your manager, and they’ll be closely involved in your career decisions. So make sure your personalities align. Trust your gut—if something feels off, it probably is. You don’t need a “yes person,” but you do need someone who communicates well, respects your artistic vision, and works collaboratively.
4. Check Their Network
A manager’s value often comes from who they know. Can they get your music in front of the right people? Can they connect you with producers, booking agents, or label reps? Don’t be afraid to ask about their industry relationships and how they’ve helped other artists grow. However, beware of big promises with no track record to back them up.
5. Start Small, Grow Together
Some of the best artist-manager relationships are built from the ground up. Don’t be afraid to work with someone who’s still learning—if they’re driven, honest, and putting in the work, you can build something special together. Often, artists and managers who come up together create the strongest partnerships.
In the end, finding a good music manager is about alignment—of goals, values, and work ethic. When you find that person, they won’t just manage your career—they’ll amplify it. Take your time, do your homework, and don’t settle for someone who isn’t as committed to your success as you are.
